Business stationery plays a key role in promoting your business to customers and suppliers, so getting the right look and feel such as when creating letterheads, business cards, and etc is essential.
First you want to decide what business stationery you need and how much you need. For example, decision should be made on whether you need business cards, flyers, a letter head, logos and etc. Figuring out your client-entail to see how much you need to make. After making a decision, including the right information the logo should be your second step.
For your business stationery the right contact information such as name, business name, phone number, business address, business email, and facts on what your business is and what your business is selling. Also, a great logo should be attached because this sets you aside from other businesses. Your logo should serve as a visual representation of everything your company stands for.
Students should consider font, colors and etc to pull clients in with appealing features. For example, color will help make your business stationery stand out, but it’s best to use it sparingly as it can overwhelm your design. Choose colors that match your company logo to deliver a coherent look across all your stationery. Alternatively, pick one or two complementary colors to draw attention to specific areas such as your contact information.
Choose fonts with care. Make sure all the text on your stationery is readable and consistent. Stick to just one or two fonts at sizes that are easier to read for all your customers. Avoid novelty fonts or elaborate script faces. Clean modern typefaces such as Avenir, Arial and Meta or classic sans serifs such as Helvetica, Futura and Gill Sans work well.
In conclusion, business stationery can be easy to create if you do step-by-step processes when creating.
Handout